“My goal is to make an entry point for all gamers to compete. I want people to play to their full potential at whatever level they are.”
ReadyUp lets you find and meet gamers you like – and makes it easy to manage your team, stay connected, and improve your game.
ReadyUp is for gamers of all levels, whether you’re a pro, competitive amateur, or a weekend player. Create a profile to meet other players or find a team. Stay connected and improve your game with a comprehensive set of team management tools. Scout, recruit, add new players, and promote your team. If you’re an expert, commercialize your skills by offering coaching, training, and mentoring services. If you’re a player looking for expert advice, use ReadyUp to seek out and learn from some of the world’s top gamers.
ReadyUp was born when cofounders Roderick Alemania and Johnathan “Fatal1ty” Wendel were talking about what esports would need to reach its full potential. The solution would address the challenges of a fragmented community and the complexity and workload of managing a team. It would be welcoming. It would not focus solely at the most elite levels of competitive gaming. And it would make it easy for every gamer to compete and raise their game.
ReadyUp was born.
ReadyUp is a community that enables gamers at all levels to meet, compete and get better.
We come from esports, games, traditional sports, entertainment, consumer brands, cyber security, and cryptocurrency. We’re united in our mission to connect, inspire and empower esports competitors and teams.
Roderick Alemania is the CEO of ReadyUp. An accomplished entrepreneur, Roderick has been at the forefront of industry transforming technology throughout his career. As the internet was transitioning to commercial use, Roderick helped to grow Infoseek from startup to publicly traded company, which was then purchased by Disney. As gaming shifted to the mass market, he was a key contributor for driving IGN’s value from $26MM to a $650MM acquisition by News Corp. At Vudu, he moved digital distribution to high definition formats (HD) when the industry was still in its infancy, driving a 60%+ revenue margin. At Six Apart, he helped to lead the development of the influencer marketing industry during the early days of blogs. And, at Tapjoy, he pioneered mobile advertising strategies for consumer brands.
Johnathan Fatal1ty Wendel
Chief Gaming Officer+
In 1999, Johnathan Wendel became the world’s first full-time professional gamer, with 12 World Championship Titles and a Lifetime Achievement Award for his contribution to esports. He went on to found Fatal1ty Inc., which licenses the Fatal1ty brand to gaming accessory manufacturers. Johnathan is co-founder and Chief Gaming Officer of ReadyUp, a top ranked competitor on PlayerUnknown’s Battlegrounds and a top Twitch streamer.
After nearly 2 decades working at the forefront of open source and cloud technology stacks, Sean’s nearly fifteen years of experience in the game industry at a large game console manufacturer has kept his interests in tech and games well fed. He has experience at many levels in the industry, and include patents in the areas of distributed data processing systems and cloud and social gaming. Sean enjoys music, games, and travel in his spare time.
Glenn Chin is ReadyUp’s Chief Marketing Officer. He is responsible for all aspects of Brand Management, Marketing & Consumer Experiences. A gamer since the days of Pong, he rekindled his competitive gaming while leading QA on Madden ’94. He currently is training on Fortnite with his 17 year old daughter.
Chin spent over a dozen years at EA SPORTS, where he launched numerous award-winning franchises and pioneered ground breaking communications & initiatives as VP of Global Brand Management. At Nike, he served as Head of Global Brand for Nike Basketball and Nike Sport Performance. Glenn developed and executed the global management & rebranding of Nike Basketball and launch of NIKE+ a breakthrough innovation through the collaboration/partnership between Apple & Nike. Most recently, Chin was managing director of MOST-PROLIFIC, the sports and entertainment consultancy he founded. He’s worked with startups in music streaming, tech media, gaming and sports science as well consulting with franchises NBA & Euroleague Basketball based in Barcelona. Glenn is a native of the San Francisco Bay Area, now living in Portland, Oregon with his wife & 2 children.
Head of Community & Content+
10 years of YouTube and gaming content creation have helped Dan amass over a quarter million loyal followers. In 2013 he was awarded the prestigious Xbox MVP title for his work in the Microsoft Xbox community. Today he’s a full-time streamer, writer, and video game consultant.
SVP of Brand Activation+
Chris Kobran is a 20+ year veteran in marketing and strategic partnerships. Chris’s background includes senior management positions across Digital, Print, Experiential at both start-ups and large multi-national corporations such as CNET/GameSpot, IDG-GamePro, SONY, Bandsintown, Kiip, Digg and AddThis. When not at work Chris can be found with his wife and 3 young children in the greater Boston area.
SVP of Marketing+
Jennifer’s background is launching and growing startups across games, mobile, and digital media. The former vp of marketing for the Betcade app store leading publisher adoption and consumer launch strategy, Jennifer also developed the go to market strategies for Fuse Powered and Gamblit Gaming. Previously Jennifer led marketing for IGN, Technorati, and Double Fusion, responsible for audience and trade marketing, public relations, client media strategy and promotions, and events. Jennifer got her start in the games industry running marketing for the Game Developers Conference, the Independent Games Festival, and Gamasutra.com.
VP of Product+
Sam brings nearly 25 years of product leadership experience to ReadyUp. His most recent endeavors include guiding the development of the web and mobile applications for both SI Play and TeamSnap, pioneers in youth sports team and league management software. Prior to that, Sam spent 20 years in game development, the last 12 at Electronic Arts where he led teams in building hit franchises such as the The Sims, Tiger Woods PGA TOUR Golf and James Bond.
SVP of Business Development+
Tim Steudler is a strategic growth and emerging technology executive bringing eighteen years of entrepreneurial and corporate leadership with domain experience across music, sports, media, mobile and gaming. As the SVP of Business Development at ReadyUp, Tim is passionate about building, scaling and commercializing innovative products and services that shape the future of immersive content. Prior to ReadyUp, Tim was the co-founder of digital sports strategy and technology firm Rebel Ventures. He served as SVP of Monetization at the premium mobile video ad network AdColony (Acquired by Opera Mediaworks), leading their publishing and strategic growth business and previously led Corporate Alliances at Activision Blizzard, where he was responsible for their emerging platform monetization strategy and brokering strategic partnerships with Fortune 500 brands.
Tim holds a Bachelor of Arts degree in Visual and Media Arts with a minor in Marketing from Emerson College in Boston, MA. He’s a die-hard Boston sports fan and enjoys living in the rivalry in Los Angeles, where he is a mentor in the Dodgers technology accelerator with R/GA.
Content & Community+
Jeff Wood has made a career out of building communities. Starting in the music industry he built online communities for clients like Breaking Benjamin, The Jonas Brothers, and helped many other artists build loyal and dedicated digital followings. More recently he has been focusing on video games and building a community of friendly gamers dedicated to having fun together.
We showed ReadyUp to a few gamers…
You guys can literally change how esports works
Huge potential to help amateur and semi-professional teams create marketability and brand awareness
If this came out today I would make all my friends sign up